LIYA- Campaign II C

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Saudi World Heritage Day

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Overview In ancient Saudi Arabia, citizens used art and literature to express their culture, interpreting the symbolism of this rich past to show them the path to righteousness. Saudi Arabia’s heritage finds special mention in the holy book and is therefore a matter of faith for Saudi citizens to treasure their glorious past. Today, as we seek to understand ourselves, we realize that it is time we experienced how our heritage has contributed to our national identity. The Saudi World Heritage Week is a platform that we will build together, to carry our national identity to the world stage, bringing ordinary Saudi’s together, to trace the past and to chart the course of the future. Concept The concept of the Saudi World Heritage Week is to ‘revisit our national identity’ . A statement of our intent to understand ourselves and feel proud that we belong to a kingdom with over 1,000 heritage sites. The concept also brings together people from all walks of life to...
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D2 Interior

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Brand: D2 Interior   The briefing (in brief):   Aiden Grimshaw D2 Interior President / Creative Director   “Born in New York and raised in Japan, Aiden Grimshaw studied architecture in Tokyo. When I was young i didn't know much about the world, I longed for Western design and travelled many countries to see them with my own eyes. My home was my design, I realized, I didn’t noticed it, but i learned so many amazing designs around me. Even though my culture was influenced by Western culture and art, I was not able express without knowing this important fact. To be on equal ground with the world, I realized that I needed to learn my own culture, from both countries as well as to feel compassion and be proud of my heritage, and hence a fusion can be created.”   He was a chief designer with Studio 22 in Tokyo and later became partner at Interior Associates in New York.   He founded D2 in...
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