To encourage young minds to explore the world of energy through art and culture, Saudi Aramco presents the 30th Children Art Contest, focusing on energy efficiency and conservation. Children aged between 6 and 12 years are welcome to express their creativity and vision for an energy efficient future all through August 2012.
The logo design symbolises art capturing the manifold forms of energy. These forms are depicted as icons related to energy efficiency and conservation that come together to create a dynamic color shape - like creativity and inspiration painting.
The design highlights the creative fusion between energy and art taking place during the contest. While the typeface is formal and children drawing style, the rich and vibrant colour scheme depicts a vivid imagination.
Overall, the logo not only appeals to the young audience but also has a thought-provoking effect on all age groups.