Teach Me to Protect Me

The Brief

•                To communicate the meaning of safety in our everyday life

•                To inform and educate children on situations that could affect their lives

•                To influence elders through children that safety is an essential

•                To entertain children with themes that go with safety as a core issue

•                To introduce characters that children identify with to communicate this message

The Challenge

•                To create two characters ‘Aman’ and ‘Ameena’ as ambassadors to the event

•                To devise and script popular entertainment shows specially for this event

•                To set up the site with multiple tents, each with a particular purpose

•                A ‘safety house’ was designed and constructed for this purpose

•                The house needed to be automated with cutting edge technology for smooth operations

•                Partners like Porsche called in to assist in road safety

•                Drama’s, plays and musical shows arranged

•                Teach Me 2 Protect Me to become the voice of the people

The Solution

•                The mascots Aman and Ameena were manufactured in the US for better quality

•                Special teams flown in from India to design Automation facilities through an iPAD

•                Safety House featured action packed video’s to influence the importance of Safety

•                Special ambience lighting introduced

•                A total of 20 tents erected for the 4-day event

•                A single 55 meter tent featured hygiene and health safety initiatives

•                Crowd control, especially for children introduced