Ma Olea Oil - Greek Olive Pomace Oil
The briefing (in brief): "we want labels for Olive Pomace Oil for
Salads & Cooking".
The target audience: consumers with respect for pure products in
foreign markets (Europe & Middle East.)
The design: to convey the contemporary
significance and ultimate value of an age-old product of the Greek land, to
foreign audiences and cultures, was our primary task and concern. The absolute
virginity of the product is shown directly from the nature in the form of an
oil painting. The olive tree fruit, with its almost purity, mythically fertile
flesh, completed the visual; the design carried smoothly a simple message to
the viewer/consumer: full, bare, extra, bottled purity. “Ma Olea Oil” (My OLIVE
OIL) is a combination of French and Greek Words; the style of the typography is
taken directly from the curvy structure of olives. ‘Help your nature by
Recycling’ the bottles used for MA Olea Oil, is recycled bottle, which is
manufactured under a village community. This is based on the colors, clear and
earthly to convey as much as possible, this is to 'direct' experience of the
product.
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