IDEAL WOOD WORKSHOP ~ Branding
Saudi World Heritage Day
Overview In ancient Saudi Arabia, citizens used art and literature to express their culture, interpreting the symbolism of this rich past to show them the path to righteousness. Saudi Arabia’s heritage finds special mention in the holy book and is therefore a matter of faith for Saudi citizens to treasure their glorious past. Today, as we seek to understand ourselves, we realize that it is time we experienced how our heritage has contributed to our national identity. The Saudi World Heritage Week is a platform that we will build together, to carry our national identity to the world stage, bringing ordinary Saudi’s together, to trace the past and to chart the course of the future. Concept The concept of the Saudi World Heritage Week is to ‘revisit our national identity’ . A statement of our intent to understand ourselves and feel proud that we belong to a kingdom with over 1,000 heritage sites. The concept also brings together people from all walks of life to
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