Friday, October 5, 2012

BOD - Conference

Concept - Aiming Higher:
Saudi Aramco is proud of its heritage, its culture and its attitude that enables the organization to live up to its reputation as the global leader in oil and petroleum. As any global leader, its prerogative has always been to foster strong relationships between corporates, governments and the global community. As the organization explores emerging markets and continues to invest in fuels that sustain global environments, it is forever ‘aiming higher’ to attain its objectives.

‘Aiming Higher’ hence is an expression of Saudi Aramco’s quest to explore, innovate and deliver quality. The Board of Directors’ meet in Japan – a country known for its culture and tradition, in as much as Saudi Arabia values its islamic principles, is an exercise to announce to world of its plans for the future.

In keeping with the theme ‘Aiming Higher’, the following presentation makes effective of the ‘Temari Ball’ as a means to signify the meeting point of two extremely culture-rich countries. Designed with an islamic concept at its core, the temari serves as a very sophisticated expression of Saudi Aramco’s appreciation of Japanese culture and the history of this particular traditional art form. The skill, patience and talent needed to
craft a temari is deeply embedded in Saudi Aramco’s own expertise and dedication. ‘Aiming Higher’ is depicted within the intricate design by way of outwardly moving arrows, while the converging arrows is symbolic of the coming together of two historically great nations. The use of Saudi Aramco colors further strengthens its brand values.


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