KJO represents the second HR conference - 2012. The logo identity was created by keeping in mind the global aspect of HR conference, where people gather together to discuss various aspects of the company. The element “spot” used as a symbolic representation of people here. Several spots of different size has been graphically placed to form the swirl of the logo. The swirl shape moving in one direction forms a strong force adding motion to the logo, like how people gather in for a HR conference. The swirl also resembles the circular motion of the ocean at the time of drilling. The color used are blue, light blue and green which is the corporate color of KJO the logo signs off with the tag line “ KJO Human Capital... Fortune for The Future ” which leads credibility to the purpose of the conference.