Monday, December 17, 2012


CAÑAR is a prominent member of the Office Automation industry and therefore, the design reflects the industry CANAR operates in. The difference lies in the elimination of sharp edges to offer a seamless design that agrees with CANARs deliverance of seamless IT solutions. A clear winner in our internal brand audit poll conducted among people of different languages and backgrounds, this option clearly translates CANARs desire to form long term partnerships with customers and help them succeed in their businesses. The four shapes that make up the bird is a reflection of CANARs 4 core product differentiators (IT Division | Office Automation | GIS and Geo Services | Supplies & Consumables).

• This logo should be simple and readable.
• This logo should convey a sense of emotion and personality. As you delve deeper -the typography, 
the symbols, the shapes and textures, and color palette - you learn more and more about the brand 
(the company) behind the logo.
• This logo should express the appropriate tone and voice articulated in your brand strategy.
• This logo should be flexible and work well in a multi-channel sales environment.
• Your logo should look different from other logos.

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