Monday, December 3, 2012

Fakhrawi


























Proposed Design Only:
This design option combines the English and Arabic typefaces to create a new look to the Fakhrawi Brand Identity. The resultant look is both simplistic and stylish and matches the brand character of the principle brand Rado - an association, which was consciously given a thought to.  To keep the transition from the present logo, the reversed star has been retained, although not in reverse format to add the ‘star’ alliance between Fakhrawi and Rado. The fonts are created exclusively for Fakhrawi and cannot be replicated for any other brand. One of the more realistic efforts was to ensure that there is no clutter around the brand, so that it appears legible, clear and recognizable.

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